Visit us in

Fayetteville, North Carolina

How We Can Help

Clinician Run.

Our clinics are all run by licensed and trained healthcare professionals whose passion is making a difference in your life.

Clinician Led.

By focusing on professionalism and friendliness, we empower our clinics to provide you the very best care.

Patient Focused.

We’re more than a clinic. We know our patients. We learn your unique needs. And we provide the care you need to live your healthiest life.

read Our Reviews

LaToya Pretty
00:51 13 Feb 25
The doctor was very informative and nice. Answered all my questions. Front desk lady was so sweet and she made me laugh. So I appreciate the atmosphere they they have created!
Patrick Guilette
16:18 12 Feb 25
Great patient care! Had all of my questions answered and could tell PA Penebacke truly cares about his patients health.
Josh Brown
17:56 11 Feb 25
Easy to work with and were very prompt in answering any questions or concerns. Optimize U understands what my health needs and goals are and is helping me to achieve them by providing me with exceptional care and customer service. I definitely would recommend them.
Amazing support and attention to detail.Staff is amazing. Love the red sauna.
maurice johnson
16:42 03 Feb 25
PA-C Penebacker and his staff are friendly, professional, and extremely thorough. At the conclusion of the visit, I felt as if I knew myself better from a health standpoint. The labs are very detailed and explained well. I’m looking for to feeling like I had once before.
Seann Bielecki
19:42 18 Jan 25
Optimize U and Dr. Pennebaker has restored my faith in medicine and help me in way a online review can never explain. After years of chasing ailments and issues I have been struggling with mediocre rules, guidelines and not meeting the criteria for treatment. I decided I had nothing left to lose and decided to go inside after seeing a flyer. The professional atmosphere mad things easier and seemed calming. I was given a quick tour of the facility and saw the technology available. I quickly scheduled a consult and began the screening process with a comprehensive questionnaire to establish medical history.Dr. Pennebacker asked me questions about things no other doctor asked and explained why and assessed every question with science, and explanation that made have a TRUE understanding why this was essential to understand and find out why I was not feeling as well as I should be. I complete the body height weight and other high-speed screening things and was off to get the blood work done. I quickly followed up with results and lengthy break down. Dr. Pennebacker explained each of my blood test results, why we tested and what the actual numbers really mean. I was super surprised that it was understandable and easy to see what a scientific approach to a treatment plan that was developing. After about an hour of my questions and his explanations left me more than excited to begin my journey to actually address my levels that were extremely low or off and how he was going to address them. He provided the best approach with best value solution to get me started to better health.I started and have been under his careful watch for about 4 months now, and I feel so much better. Not only do I feel better, I feel much more like I used to. I have begun oi build momentum with diet and exercise since a “fog” or something has been lifted and have energy to focus and do the things I have wanted and needed to do. If there is anyone on the fence… DO IT and see what proper analysis of your blood test, applying science and developing a treatment routine to better your life. The Optimize U approach to making people better is a no brainer and I thank Dr. Pennebacker with getting me back on track and preventing me from all the habitual bad lifestyles I have embraced for over 50 years. THANK-YOU!!!!!!!!
Elena Ryabinin
21:36 07 Nov 24
Loved my experience. Fun to experience cold plunge and infrared sauna. Very clean facility, staff is pleasant and professional. It was my first time at OptimizeU and they explained and scheduled everything for me. Loved the new equipment and service. Highly recommend and looking forward to my next appointment.
Jerad Brown
15:36 14 Oct 24
I couldn’t be happier with my experience! The staff was incredibly knowledgeable and friendly, making me feel at ease throughout the process. The therapy has improved my energy levels and overall well-being, leaving me feeling refreshed and rejuvenated. The facility was clean and well-maintained, which added to the overall positive atmosphere. I especially enjoy the amazing quality of the sauna; top notch! I highly recommend this clinic to anyone looking to enhance their health and vitality!

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Location:

2653 Hope Mills Road Fayetteville, NC 28306

Contact Us

910-912-7007

Refills Text Line :

TEXT 910-631-5911 TO REFILL MY MEDS

fayetteville@optimizeucenters.com

Practitioners

Oleg Ryabinin, MD

Brandon Penebacker, PA-C

Jason Black, PA-C

Oleg Ryabinin, MD

Physicians

Oleg Ryabinin, MD, is a highly accomplished medical professional based in North Carolina. Dr. Ryabinin graduated from the University of Minnesota Medical School in 2013. He finished his surgical internships at Naval Medical Center San Diego and went on to become a Battalion Surgeon with the Marines. After serving with the Marines he continued his surgical training at Naval Medical Center San Diego. Oleg’s journey with Optimize U began as a patient himself, where he discovered the transformative power of personalized healthcare. Beyond his professional commitments, Oleg enjoys pursuing his passions outside of work. Whether he’s hitting the slopes for a day of skiing, experimenting with new recipes in the kitchen, pushing his limits at the gym through weightlifting, or cherishing quality time with his daughter, Oleg leads a fulfilling and well-rounded life.

Brandon Penebacker, PA-C

PRACTITIONERS

Brandon Penebacker received his degree from the University of Nebraska Medical Center while serving in the US Army.  He attended the Inter-Service Physician Assistant Program, receiving a Masters of Physician Assistant Studies (MPAS) in 2012.  Brandon is a Global War on Terror veteran serving over 5 years of combat deployments to Iraq, Afghanistan, Syria, and Africa.  Brandon retired from the Army in 2024 after 26 years of service at the highest levels of the Defense Department.  He is passionate about healthcare and truly believes that “normal is not optimal”.  Brandon’s hobbies include woodworking, welding and fabrication, hiking, and all things outdoors.  He lives in Fayetteville with his wife and children.

Jason Black, PA-C

PRACTITIONERS