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Clinician Run.

Our clinics are all run by licensed and trained healthcare professionals whose passion is making a difference in your life.

Clinician Led.

By focusing on professionalism and friendliness, we empower our clinics to provide you the very best care.

Patient Focused.

We’re more than a clinic. We know our patients. We learn your unique needs. And we provide the care you need to live your healthiest life.

read Our Reviews

John GodwinJohn Godwin
00:35 20 Jun 24
Adam and Josh rock!
23:24 03 Jun 24
Brittany SauersBrittany Sauers
16:22 25 May 24
The staff is amazing and the care is tailored to each patient’s individual needs. The atmosphere is comfortable and inviting. Definitely recommend!
Abby KingAbby King
15:47 13 May 24
Jennifer AmesJennifer Ames
08:59 01 Apr 24
You won’t be able to find a place better than Optimize U-Franklin! If you’re looking for somewhere to go where the staff goes above and beyond for each customer, then you found the right spot! Highly, highly recommend checking them out
Austin GaskellAustin Gaskell
15:10 31 Mar 24
Excellent staff and service! The phlebotomists make you feel comfortable and at ease with draws. The practitioners are patient and knowledgeable and will help you understand everything. After treatments you can enjoy the compression boots and cold plunge. Great for post workouts too! Highly recommend OptimizeU!
Christy WinterChristy Winter
23:28 13 Mar 24
Great staff and overall experience! They have been super responsive to all my questions and needs
Tabatha JonesTabatha Jones
20:52 13 Mar 24
Great staff and experience! Highly recommend! Josh was extremely professional and patient.
Caroline ChadwellCaroline Chadwell
20:34 13 Mar 24
Marcus GannonMarcus Gannon
23:20 04 Jan 24
Optimize U stands out as a truly professional service, boasting an impressive array of resources that have significantly contributed to my success. The level of customer care provided by Optimize U is exceptional, ensuring a seamless experience throughout my journey. The tangible results achieved through their services have surpassed even my wildest expectations, making Optimize U an invaluable partner in my pursuit of health and wellness.
Tanny CrawfordTanny Crawford
13:42 21 Nov 23
The staff at optimize U Franklin are fantastic! They make sure you understand what’s going on with your body and provide effective ways to manage your health!
Melissa Al-RifaiMelissa Al-Rifai
19:14 30 Aug 23
I was able to walk in and be seen right away. There was a super helpful and friendly gentleman at the front desk who explained everything that would be included in the services I was picking. Then they took my vitals and blood. No issues there. Professional and hit the vein right away with no bleeding or bruising afterwards. Then they scheduled my follow-up appointment to come back and review my bloodwork. I received a text confirmation right away. Overall very nice, clean, professional place. Easy to get in and out. Looking forward to coming back and hear about my panels.

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7511 Capital Drive Germantown, TN 38138

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Dr. Brian Hawkins

Richard Randolph, PA-C

Brian Hawkins, MD


Dr. Brian Hawkins is one of the owners of the Memphis location of Optimize U. He holds both an MD and MBA degree, having pursued his undergraduate studies at Christian Brothers University and completed Graduate school at the University of Tennessee. Brian specializes in emergency medicine, bringing over 24 years of experience to his practice. He first became acquainted with Optimize U while living in Paducah through one of the organization’s other locations. Outside of his professional endeavors, Brian enjoys practicing martial arts in his leisure time.

Richard Randolph, PA-C

Physician Assistant

Richard Randolph, PA-C  is one of the owners of the Memphis location of Optimize U. He holds a Master’s degree in Physician Assistant Studies and completed his undergraduate education at Armstrong Atlantic State University from 2004 to 2008. Richard brings a wealth of experience in emergency medicine to his role. He first learned about Optimize U through his collegue Dr. Brian Hawkins. Outside of work, Richard enjoys spending time outdoors, whether kayaking, hiking, or engaging in other outdoor activities.